Before
After coffeeI drink coffee all morning and the cup comes back clean. That genuinely never happened before.

Join 500,000+ women who put their colour on once — and forgot about it till midnight.
Before
After coffeeI drink coffee all morning and the cup comes back clean. That genuinely never happened before.
Before
At midnightOn at 7, still perfect at midnight. I've stopped carrying my lipstick out with me entirely.
Before
8 hours laterTwo minutes feels long until you realise you never touch up once. Easily worth the wait.
Before
After dinnerWore it through a full dinner and a glass of wine. Colour didn't move. My napkin stayed white.
Three separate lab runs. Three clean cups. The colour never left the lips.
iExcerpted from Loka’s 3-test transfer-proof study on the Magic Lip Fixer. Individual results may vary.
Coffee. Wine. A full dinner. Filmed by women who used to reapply five times a day.
Everything in the tube either seals your colour, holds the shine or cushions your lips. Nothing else made the cut.
Sets into a flexible clear layer so pigment stays locked underneath instead of lifting onto your cup.
Lightweight hydration built into the seal, so it feels cushioned on the lips rather than tight.
Leaves a wet-look finish that reads glossy in photographs rather than flat or chalky.
Keeps the film flexible so it moves when you talk, smile and eat without cracking.
Helps the layer sit even across the lip so it never beads or patches over colour.
A faint mint and nothing more, because heavy scent on the lips ends up being tasted.
Four steps. The last one is doing absolutely nothing.
Put on the lipstick or tint you already love. This layers over the top, so nothing in your routine has to change.
Layer a full coat over the colour with the flat steel tip. Glide gently — don't press or rub.
Don’t press your lips together. Not once. Not to check. This is the step everyone skips — and the one that decides whether it holds till midnight or smears by nine.
Eat, drink and talk as normal. The colour stays sealed underneath — and your glass stays clean.
Right after you brush it on, the layer dries down into a weightless, flexible film. Your colour is sealed underneath it, not sitting on the surface.
Cups, straws, collars and cutlery meet the film, never the pigment. That is the whole reason the wear time changes so noticeably.
You ate. You drank. You talked for hours. Everyone else left the restaurant wearing half their lipstick on a napkin. Yours is exactly where you put it this morning.
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
NO TRANSFER
2-MINUTE SET
GLASS SHINE
WORKS OVER ANY LIPSTICK
Same night out. Two very different cups.
Loka Magic
Long-WearYou paid for that colour. The glassware is wearing it. Seal it once in the morning — and take it off yourself at night, when you decide.
Wear it for 60 days. If your colour still walks off onto your cup… you don’t pay. Every penny back.
SEAL MY COLOUR — 50% OFF
Everything you need to know about getting your lipstick to stay put with the Loka Magic Lip Fixer.
Over almost all of them. Tints, lipsticks and liners all seal well. The one exception is ultra-glossy lip products — Loka doesn’t recommend it over those, because the seal can’t grip a slick surface.
Generous. Don’t spread it thin. A full, even coat is what seals the colour underneath — a thin one is the most common reason it doesn’t hold.
Two minutes. This is the step people skip and the one that decides everything. Press early and the layer smudges before it can set.
It shouldn’t. The formula carries ceramides, so the seal stays cushioned rather than tight. If your lips run very dry, use balm underneath and blot before sealing.
Cups, straws and collars are exactly what it’s built for. Tissues and other absorbent surfaces can still lift a little — that’s normal for any lip seal, and Loka says so on the pack.
It can on very lined lips. Keep the coat even rather than patchy, and stop just inside your lip line so nothing pools at the edge.
It lifts with any oil-based or balm cleanser. Warm the lips, then wipe. No scrubbing needed.
About two months of regular use. A little covers the whole lip, so most people get through far less than they expect.
Then you don’t pay. Wear it for 60 days — if your colour still ends up on the cup instead of your lips, one email gets you every penny back. No return, no forms, no arguing.